In the time of Christmas, I believe that gifts to friends or family is a nice gesture, but the real unselfish giving is to the ones that really needs it. These persons are probably not in your circle of friends.
I do support kiva.org personally and also via my company The Rynge Group and I do have a sponsor child in Mauritius through the Swedish branch of Save The Children. I am also a big fan of the Swedish Startup Ecoera and their Platform for Biochar Carbon Capture, which can make a huge impact on the CO2 footprint while improving the soil productivity.
No matter what religion you have, if you believe in Christmas or not, a gift to someone in need is a very good step towards creating a better world.
Every single one of us can change the world, one step at a time. Everyone of us must take action now towards creating a better world. Each action is the responsibility of you as a single individual, but it is all the acts together that makes it possible for us to change the world.- Ola Rynge
Ola Rynge is the CEO of The Rynge Group that focuses on market oriented small business and idea development. Please follow him on twitter for updates about how you can use Social Media and CRM² for your business.