If you are a Gmail user, follow Ola Range’s official Google Buzz profile at: http://www.google.com/profiles/ola.rynge
This is how Google explains Google Buzz:
“Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail.” For more information about features and how it work, visit this post from Mashable.
One could argue that we do not need another social network, but I think there are some factors that make Buzz interesting:
- Gmail user base of 170 million accounts makes it one of the largest social networks in an instant. The question is how many of the users will use the social service.
- Easy integration of other services makes it easy to connect and share tweets, flickr photos etc. in Buzz when published in other networks.
- One stop. You check your mail and social network in one place, and connect easily with new contacts as you start e-mail conversations with them.
- Mobile and location based updates with other Google services (see movie below)
To be really interesting, I think it will need more features and maybe the most interesting feature is that it is supposed to be an open system. “Our goal is to make Buzz a fully open and distributed platform for conversations. We’re building on a suite of open protocols to create a complete read/write developer API.” (Official Google Blog).
I will use it, maybe not as much as Facebook and Twitter, but my major concern is how to use it in a business context and would love feedback from you on how you think one can use it.
- Ola RyngeOla Rynge is the CEO of The Rynge Group that focuses on market oriented small business and idea development. Please follow him on twitter for updates about how you can use Social Media and CRM² for your business.
