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	<title>Comments on: Smart marketing for smart businesses</title>
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	<description>Thoughts about market oriented small business and idea development</description>
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		<title>By: 23Gears</title>
		<link>http://blog.rynge.com/2009/01/smart-marketing-for-smart-businesses_20.html/comment-page-1#comment-196</link>
		<dc:creator>23Gears</dc:creator>
		<pubDate>Wed, 21 Jan 2009 19:21:00 +0000</pubDate>
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		<description>Nice Ola - and it ties in nicely with what I&#039;ve been blogging about. I&#039;ve been looking a lot lately at how one fills a website with information that is useful to a prospective client rather than filling it with what we as a company want to speak about.&lt;br /&gt;&lt;br /&gt;It&#039;s like the difference between starting a sales conversation by talking about the fantastic product you have to offer, or by starting by asking questions about the client&#039;s business needs and trying to find the right solution for them.&lt;br /&gt;&lt;br /&gt;(The blog post - in Swedish - is here &lt;a href=&quot;http://www.23gears.se/blogg.aspx?articleId=45&amp;navId=21&quot; rel=&quot;nofollow&quot;&gt;Vem kommer att läsa er hemsida om ni pratar om er själva hela tiden&lt;/a&gt; - I hope it gives some food for thought.)&lt;br /&gt;&lt;br /&gt;And I hope all is well in Panama, it sounds like you ae enjoying yourself.</description>
		<content:encoded><![CDATA[<p>Nice Ola &#8211; and it ties in nicely with what I&#8217;ve been blogging about. I&#8217;ve been looking a lot lately at how one fills a website with information that is useful to a prospective client rather than filling it with what we as a company want to speak about.</p>
<p>It&#8217;s like the difference between starting a sales conversation by talking about the fantastic product you have to offer, or by starting by asking questions about the client&#8217;s business needs and trying to find the right solution for them.</p>
<p>(The blog post &#8211; in Swedish &#8211; is here <a href="http://www.23gears.se/blogg.aspx?articleId=45&amp;navId=21" rel="nofollow">Vem kommer att läsa er hemsida om ni pratar om er själva hela tiden</a> &#8211; I hope it gives some food for thought.)</p>
<p>And I hope all is well in Panama, it sounds like you ae enjoying yourself.</p>
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